IRIE FM began test transmissions in July 1990 with a heavy bass line and rocking Reggae rhythms.
The station officially went on air on August 1, 1990. Reggae in the morning, Reggae in the evening, Reggae in the night was the cry. Critics said it was impossible to sustain a 24-hour Reggae music station. In fact, so strong was the impact, it proved that this format was something the Jamaican public yearned for. The little station that could got all media houses in Jamaica to stand up and take note. The nay-sayers did not count on the strength of 40 years worth of rich, pulsating Jamaican music.
IRIE FM had reggaelutionised the airwaves with its Reggae format. Never before has Jamaica and her people been exposed to Jamaican culture and music in the way IRIE FM has done it. IRIE FM has developed a personal relationship with its listeners, unprecedented in Jamaican media as the acronym states Innovative Radio Inspiring Everyone. And so, the greatest love story in Jamaican radio began and has become a growing force. In no time, IRIE FM carved out a special niche and endeared a large, loyal audience, becoming the peopleís number one radio station.
IRIE FM has arguably presented more fun, topical, current, controversial and relevant issues, than anyone else in the industry. The radio station has become more than just the Mecca of Reggae music and Jamaican culture. It is the home of the hottest group of announcers and selectors assembled in Jamaica.....
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